The use of colors, shapes, and materials in perfect harmony to empower a brand is what franchise designing is all about. Any brand that believes in expanding its wings, looks for an unvaried representation of brand elements along with its consistent products to result in efficient operations and outcomes. Therefore, the key aspects are to have a uniform and relevant space for display of that brand, be it for a restaurant or a hotel or a wellness spa.
A perfect amalgamation of form and function is a key requirement in designing any franchise. To ensure similarity in designs, three major tactics need to be followed:
Associating with the brand elements: The designs should be tweaked according to the goal and purpose of the business such that the project cost incurred is minimal. A franchise has definite needs associated with the brand and it is important that these elements shine through the interiors.
Marijuana legalization has resulted in an increase in cannabis dispensary stores. To enhance the commercialization of this product, its exhibit along the perimeters with wood display cases, bright lights, and ample of space will provide the customer to freely explore the space.
Our Biryani project has a custom graphics display of Indian food specifics on an acrylic background which represents the variety of food from India. The background further highlights the dominance of the color red and orange in Indian food and brings the brand to life.
Flexible designs incorporating current trends: It is important for the layout to be timeless to stay relevant at least for the coming five to ten years. A unique edge, however, arises when the designer manages to add a current trend to these timeless designs to stay uniform yet stand out. The layouts should be flexible, giving the space to remodel if needs for expansion or change arise.
Aleyr, our pet store project is a pioneering design that enhances the brand by using pet-graphics depicting human-pet emotions. The use of such bright colors and strong light fixtures is an ever-appealing trend for such quirky stores. It boldly represents the joy that pets are known to provide.
Ease of operations: Any form of interiors should ensure a great customer experience. This is achieved not only through great visuals but with comfortable seating and the ease with which the staff can operate.
Certain Tim-Hortons retail spaces for urban suitors have resulted in more edgy designs to ease out operations. It ends up providing a variety of seating options from stand-up railings for a quick take-away wait to stools and booths for a more comfortable seating option yet adhering to the idea of a fast-food chain. Softer lighting becomes a key element for the seating areas to provide a more comfortable space.
Franchise designing provides a platform to experiment within the realm of certain brand specifications however, it needs absolute creative depth to ensure the interiors are minimal, cost-efficient yet attention-grabbing.